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What Is Strategic Pricing?. Strategic pricing sets a product's price based on the product's value to the customer, or on competitive strategy, rather than on the cost of production. This approach recognizes that people often make purchasing decisions based more on psychology than on logic, and that what's most valuable to the
What Is Strategic Pricing. Pricing is the single greatest lever you have to improve profitability, and your profits will increase further when you price strategically. Strategic pricing is about proactively creating the conditions under which better and more-profitable pricing outcomes are the natural result.
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Pricing Strategies. Value-based pricing is a fundamental business activity and is the process of developing product strategies and pricing them properly to establish the product within the market. This is a key concept for a relatively new product within the market, because without the correct price, there would be no sale.
Building A Strategic Pricing Organization. Companies can construct a strategic pricing organization amid internal differences, but they must focus on four fundamental building blocks: structure, decision rights and influence, skills and capabilities, and size. Companies that create a strategic pricing organization are bound to gain an edge over rivals.
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Pricing Strategy & Revenue Management Consulting. SPMG is a Pricing Strategy & Revenue Management advisory and consultancy firm dedicated to our client’s pricing solutions since 1999. SPMG has conducted over 800 consulting and training engagements with clients all over the world. Our strength is bringing the combined knowledge of our global team to clients using a hands-on customized approach.