What Is Strategic Pricing ?. Strategic pricing sets a product's price based on the product's value to the customer, or on competitive strategy, rather than on the cost of production. This approach recognizes that people often make purchasing decisions based more on psychology than on logic, and that what's most valuable to the
What Is Strategic Pricing. Pricing is the single greatest lever you have to improve profitability, and your profits will increase further when you price strategically. Strategic pricing is about proactively creating the conditions under which better and more-profitable pricing outcomes are the natural result.
Pricing Strategies. A business can use a variety of pricing strategies when selling a product or service.The price can be set to maximize profitability for each unit sold or from the market overall. It can be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market.
Strategic Pricing. Strategic Pricing Pricing Decisions Can Truly Make or Break A Company's Bottom Line. Strategic Pricing is an executive program that considers pricing from a strategic management perspective. The program introduces alternative strategies that provide insights for improving pricing decisions that directly impact a company’s financial performance.
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Analytical Tools, Business. When we were initially considering implementing SPA strategic pricing, a major concern of ours was its impact on sales. Many of us were convinced our customers would react negatively and go elsewhere. Most of us were more hopeful, but still uncertain as to what the cumulative impact would be.
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