Pricing Strategy: Value, Not Costs

Posted by on December 26, 2018

Pricing Strategy: Value, Not Costs

3 Common Pricing Strategies + Why Value Based Pricing Is. Cost-plus pricing strategy is what people automatically think of when they think of “pricing strategy.” This is the most basic form of pricing: selling something for more than it costs to make. You add up all of the costs of providing the service and then add a profit margin on top to represent the value you are giving your customers.

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  • Title: Pricing Strategy: Value, Not Costs
  • Date: December 26, 2018
  • Size: 1167kB
  • Resolution: 1200px x 1140px

Pricing Strategy: Value, Not Costs. When picking the prices to test, we used a specific pricing strategy. Specific pricing involves choosing an exact price like $43.31. Notice that $43.31 is highly specific whereas a price like $43.00 is not. Essentially, you want the number to reflect the thoughtfulness and built-in logic that went into choosing the number.

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